• Audit of all digital elements of the business including websites, social channels, online advertising inc PPC, SEO, online voice, PR, email communications, segmentation and newsletters.
• Overall marketing strategy, planning and optional delivery across all digital channels.
• Integration of digital channels with offline.
• All aspects of online promotional activity including management of PPC; Adwords and SEO strategy.
• Digital communications including web content, PR, newsletters, customer updates, internal comms, SMS etc.
• Database segmentation and email marketing to align with sales and customer service funnels.
• Social media strategy, planning and delivery including content planning and integration with other marketing channels.
• e-Commerce development and integration with other marketing channels.
Worked on and created bespoke solutions across a number of different softwares. CMS softwares, such as WordPress, Joomla, Sharepoint, e-Commerce solutions from Magento to Hybris, Salesforce and Paypal integration, have led us at Faraway to grow business with technology being the tool, not the solution.
Working for one of the top 20 largest privately owned businesses in the UK, turning over £2.5billion worldwide, our digital expertise have helped grow inbound lead generation from 40,000 leads per year in 2015 to 800,000 235,000 in 2018. With responsibilities to manage the digital portfolio, reduced costs by 213% inside 3 years, with resources able to be refocused from administration into organic and paid lead generation. Systems built for internal usage to assist with pipeline management, cross product referral, helping improve inbound conversion rates across 11 countries by 21%.
Social media management, with content calendars for 30 different brands globally across a number of different verticals.
