• Brand audit, strategy, planning, delivery and management (or aspects of).

• Delivery of rebrands across online and offline (including large multi-site businesses) including POS.

• Development of brand guidelines.

• Communications strategy, planning and delivery.

• Development and distribution of external and internal comms (newsletters / product updates to segments / internal communications).

• Intranet management and development.

• Website development and management.

• Utilisation of multiple CRM and general communications platforms (including Salesforce / Mailchimp / Hootsuite etc).

• Development and management of marketing collaterals (and comms) – print and online across multiple languages.

• Messaging and content planning across all relevant channels and collaterals to align with marketing objectives.

• Ensuring legal compliance across all areas of communications.

Working with a large US-based multi-billion dollar business in managing up to 7 global brands and all comms across their EMEA division. This involved managing all aspects of the brands and acting as brand custodians across multiple channels including web and digital communications; events and trade shows; point of sale and print materials. In addition the management of all aspects of the brand communications strategy including planning and delivery of external customer communications such as product updates, newsletters, promotional activity and blogging serving over three million customers and operating in nearly 50 countries. Internal communications activity also included to manage all content uploaded to the internal intranet and internal communications to over 70,000 employees worldwide.