Marketing communications

Internal & external strategy development, planning and tactical delivery.  With or without CRM systems.

Key performance indicators (KPIs) / Analysis

KPI development to support marketing objectives.  Pulling together existing available KPI data and using that to inform actions to achieve objectives

Feasibility analysis

New site (bricks and mortar) feasibility / multi-site rollout strategy / demographic reports / site relocation strategy.

Marketing legals

Incorporating general marketing and sector specific legals / regulations to marketing activity.

Digital

Strategy / planning / web development and management / analytics set-up and management / digital communications / integration with offline / integration with social / ecommerce.

Database marketing / segmentation

Segmenting database (existing and new processes) within current legislation for timeous communications to support the sales funnel.

Advertising and promotion

Development and management of advertising and promotional materials working with in-house or external teams.  Integrating digital with offline.

BAU activity in addition to short-term activity to support events / launches.

Lead generation

Generating leads / prospects, utilising all aspects of the marketing mix through strategy, planning and delivery.  Using existing business collateral / data to help generate more leads in a legal / compliant manner. 

Marketing integration (online / offline)

Integrating on and offline marketing channels for a fully integrated marketing approach.

Event management

All aspects of delivering events, trade shows / table-top etc / working with in-house and external teams to deliver. Large-scale international and domestic management.

Planning

Marketing strategy and planning.  Marketing and activity calendar. Plans to support goals, objectives and activities.

Marketing operations

Identifying internal areas that support marketing processes and improving them / implementing them.  Including touchpoints with other areas of business.

eCommerce

Development or improvement of ecommerce capability.  Funnel development.

Social

Set up, management and integration of relevant social channels.  Integrating with other marketing channels for maximum impact.

Marketing automation

Segmentation strategies and rules linking into a variety of software, to bring prospects through an educational journey, into a sales funnel, using a variety of softwares.

Brand strategy, planning and delivery

Development of brand strategy including brand guidelines.  Management of brand and delivery of all supporting tactical activity.  Rebrand – across digital, print and bricks and mortar.

POS

Maximising marketing activity and collateral to develop and improve points of sale – both in-store (retail) and online touchpoints.

Email marketing

Strategy, development and delivery (in-house or externally) of email marketing to support marketing objectives (lead generation and customer contact / support). Working with various email CRM delivery platforms and technology.