• Strategic audit of overall strategy (or aspects of).

• Full overall marketing strategy, planning and delivery for small-large SME’s right through to large global corporates.

• Marketing calendar planning to support objectives (BAU and promotional/launch activity).

• Product launch strategy, planning and delivery.

• Individual site launches as part of rollout strategy.

• Integration of online and offline marketing across the full marketing mix.

• Social media channel strategy, planning and delivery.

Worked for one of the largest chains of cosmetic clinics in the UK. Led on marketing strategy, planning and delivery – helped take its sales revenue from £6.5m to £12.3m across a 3 year period. New site rollout strategy using demographics / relocation of existing sites / feasibility of new sites plus pre-launch and launch activities. Full rebranding across the business taking it to high street. Added secondary ancillary e-commerce capability to business stream. Implemented marketing-related standard operating procedures to support enquiry and customer management funnel.