• Helping businesses to increase leads, bookings, sales and revenue through maximising all aspects of the sales funnel utilising online and offline marketing activities.

• Identifying areas within the business that are either missing or not being utilised correctly to support sales and marketing activity i.e. marketing processes and procedures / utilisation of existing customer database / appropriate marketing strategy and planning.

• Aligning BAU (business as usual) marketing and promotional activity to increase traffic/enquiries.

• Strategy, planning and tactical activities to support increasing general ‘traffic’ to the business in the form of leads (online, telephone and social), general traffic to channels including web, email, social and physical?

• Implementing and improving KPIs used within the business to both monitor and drive performance.

• Implementation and management of tactical compliance activities to monitor, improve and drive performance.

• Ensuring where appropriate all aspects of advertising are being maximised across relevant channels at the right time – integrating with all aspects of the marketing mix.

Worked with a small SME with a national multi-site presence, partly with a remit to improve its sales revenue through higher levels of enquiries and conversion. This was achieved through identifying and implementing relevant key performance indicators and analysis; improving all aspects of customer touchpoints in relation to the enquiry and sales process including training; improving marketing materials (digital and print); and tactical compliance activities. Utilising the existing customer database more effectively through an extensive and legally compliant email/sms marketing programme improved conversion and customer referral to reduce reliance on solely paid advertising methods.